The Standard Expands: Welcome to 98 SOUTH MELBOURNE
Explore our newest hub of uncompromising performance at South Melbourne, where the 98 standard meets the Sydney Swans culture.
98’s partnership with the Sydney Swans began through a shared commitment to high performance training, elite standards and athlete development. Working with the Swans’ high-performance staff allowed us to refine our methodologies with a high performance team approach, refining systems, elevating our own coaching frameworks, and strengthening our commitment to our goal of being the most recognisable high performance gyms and training programs.
In 2025, this partnership naturally extended beyond Sydney with the opening of 98 Gym South Melbourne, located within the Swans’ South Melbourne based branch. This facility brings together two aligned performance cultures under one roof, giving everyday athletes access to the same environment, standards, and training principles trusted at the elite level.
What began as a high-performance partnership, uniting 98’s training philosophy with one of Australia’s most respected sporting organisations, has created a new benchmark for community and professional performance training in Melbourne.
More from the archive
Manifestation: Myth or Mental Mechanism?
This article from our Knowledge Base is part one of a six-part series exploring how our cognitive processes can help us achieve our goals - moving beyond the typical idea of manifestation. It focuses on the first step, focus, explaining how shifting into a growth-oriented mindset and using tools like cognitive priming can help direct attention, reduce distraction, and increase the likelihood of success.
READ MOREALL IN. Season 1. 28.02.26
Last Saturday marked our first ALL IN of the year. Proving once again what it means to go all in.
READ MOREA Partnership Worth Building: On Display at the SCG
98’s partnership with the Sydney Swans was built on alignment, not opportunity.
READ MORE